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UK Breastfeeding Trends

The World Breastfeeding Trends Initiative (WBTi) is a collaborative initiative to assess and monitor key breastfeeding policies and programmes (WBTi indicators), all drawn from the WHO Global Strategy and the Innocenti Declaration. It was launched by the International Baby Food Action Network (IBFAN) in 2004.

The first WBTi UK report (see media reports here) was launched in Parliament on 15 November 2016.

Currently over 100 countries are participating in the WBTi; the latest global report and details are available online, including the European 18-country report 2020.

Each report lists gaps and recommendations for each indicator to trigger actions that improve support for breastfeeding in that country.

Mothers and babies need the full network of support that is measured by the WBTi.

Follow the news and discussion on Twitter @wbtiUK and on our Facebook page.

Latest blogs

WHO calls out aggressive marketing by infant formula companies

Launch of report A shocking new report on formula marketing which was commissioned by the World Health Organisation and Unicef has been launched. Called ‘How the marketing of formula milk influences our discussions on infant feeding’, it is a large scale and thorough report in which women’s voices are a key part. The report can … Continue reading WHO calls out aggressive marketing by infant formula companies

Infant Feeding in Emergencies – Resources for supporting #Afghan families #IYCFE

Our WBTi work has revealed that in the UK we have no national guidance on the support and feeding of infants and young children, or pregnant or breastfeeding mothers, during emergencies. There is currently a postcode lottery of Local Resilience Forums who include a few details in their advice to the public such as “Remember … Continue reading Infant Feeding in Emergencies – Resources for supporting #Afghan families #IYCFE

#WBW2021 Protect Breastfeeding: A Shared Responsibility – Holding Time exhibit by Lisa Creagh

We are thrilled to have a guest blog from artist Lisa Creagh, illustrated with her powerful photographs, to wrap up #WBW2021Her work focusing on mothers and breastfeeding brings out the importance of everyone in society understanding, supporting and protecting breastfeeding. Holding Time is an ongoing work designed to create greater cultural awareness of the needs … Continue reading #WBW2021 Protect Breastfeeding: A Shared Responsibility – Holding Time exhibit by Lisa Creagh

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The WBTi UK Core Group for the 2016 Report

  • Department of Health 
  • Public Health England 
  • Northern Ireland Regional Breastfeeding Lead
  • Scotland Maternal and Infant Nutrition Coordinator
  • Child and Maternal Health Observatory (ChiMat) 
  • National Infant Feeding Network (NIFN)
  • Unicef UK Baby Friendly Initiative