UK Breastfeeding Trends

The World Breastfeeding Trends Initiative (WBTi) is a collaborative initiative to assess and monitor key breastfeeding policies and programmes (WBTi indicators), all drawn from the WHO Global Strategy and the Innocenti Declaration. It was launched by the International Baby Food Action Network (IBFAN) in 2004.

The first WBTi UK report (see media reports here) was launched in Parliament on 15 November 2016.

Currently over 100 countries are participating in the WBTi; the latest global report and details are available online, including the European 18-country report 2020.

Each report lists gaps and recommendations for each indicator to trigger actions that improve support for breastfeeding in that country.

Mothers and babies need the full network of support that is measured by the WBTi.

Follow the news and discussion on Twitter @wbtiUK and on our Facebook page.

Latest blogs

#WBW2021 Protect Breastfeeding: A Shared Responsibility – Holding Time exhibit by Lisa Creagh

We are thrilled to have a guest blog from artist Lisa Creagh, illustrated with her powerful photographs, to wrap up #WBW2021Her work focusing on mothers and breastfeeding brings out the importance of everyone in society understanding, supporting and protecting breastfeeding. Holding Time is an ongoing work designed to create greater cultural awareness of the needs … Continue reading #WBW2021 Protect Breastfeeding: A Shared Responsibility – Holding Time exhibit by Lisa Creagh

#WBW2021 Protect Breastfeeding: A Shared Responsibility – Communities

‘Creating breastfeeding Communities’. The Harrow Example. How can communities change to give parents consistent support with breastfeeding? Our Harrow model of integrated working across hospital and community services showed that when professionals, lay supporters and specialists worked effectively together under a shared strategy and infant feeding policy, that more parents felt supported to breastfeed their … Continue reading #WBW2021 Protect Breastfeeding: A Shared Responsibility – Communities

#WBW2021 Protect Breastfeeding: A Shared Responsibility – Government

It has long been recognised that breastfeeding is the ‘single most effective intervention’ to improve health and support human rights, while making excellent economic sense and reducing social inequality. National governmental leadership in the UK and devolved nations could make a significant difference by making legal, policy and structural changes. These would filter down through … Continue reading #WBW2021 Protect Breastfeeding: A Shared Responsibility – Government


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The WBTi UK Core Group for the 2016 Report

  • Department of Health 
  • Public Health England 
  • Northern Ireland Regional Breastfeeding Lead
  • Scotland Maternal and Infant Nutrition Coordinator
  • Child and Maternal Health Observatory (ChiMat) 
  • National Infant Feeding Network (NIFN)
  • Unicef UK Baby Friendly Initiative