UK Breastfeeding Trends

The World Breastfeeding Trends Initiative (WBTi) is a collaborative initiative to assess and monitor key breastfeeding policies and programmes (WBTi indicators), all drawn from the WHO Global Strategy and the Innocenti Declaration. It was launched by the International Baby Food Action Network (IBFAN) in 2004.

The first WBTi UK report (see media reports here) was launched in Parliament on 15 November 2016.

Currently over 100 countries are participating in the WBTi; the latest global report and details are available online, including the European 18-country report 2020.

Each report lists gaps and recommendations for each indicator to trigger actions that improve support for breastfeeding in that country.

Mothers and babies need the full network of support that is measured by the WBTi.

Follow the news and discussion on Twitter @wbtiUK and on our Facebook page.

Latest blogs

What support is needed?

This may be the end of World Breastfeeding Week 2020 but campaigning for good breastfeeding support to be readily available to all mothers with young babies and for society to value breastfeeding, in order to maximise the population’s health and help protect the environment, continues. This year Covid-19 lockdown has been an added complication for … Continue reading What support is needed?

Breastfeeding in lockdown

#WBW2020; #GreenFeeding; #BreastfeedingInLockdown Breastmilk is amazing Breastfeeding has been shown in many studies to be linked to better health in babies and mothers. As breastfeeding is the physiologically normal way for infants to be fed, it is more accurately stated that not breastfeeding is associated with poorer levels of health. This is not surprising as … Continue reading Breastfeeding in lockdown

Breastfeeding During the Covid-19 Pandemic

As part of World Breastfeeding Week, #WBW2020 and #GreenFeeding, we’re emphasising the importance of mothers having easy access to good quality breastfeeding support, if and when they need it. This is partly provided by skilled people and partly by evidence-based written information.  This short leaflet for new parents gives tips about breastfeeding during the pandemic and also lists … Continue reading Breastfeeding During the Covid-19 Pandemic


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The WBTi UK Core Group for the 2016 Report

  • Department of Health 
  • Public Health England 
  • Northern Ireland Regional Breastfeeding Lead
  • Scotland Maternal and Infant Nutrition Coordinator
  • Child and Maternal Health Observatory (ChiMat) 
  • National Infant Feeding Network (NIFN)
  • Unicef UK Baby Friendly Initiative