UK Breastfeeding Trends

The World Breastfeeding Trends Initiative (WBTi) is a collaborative initiative to assess and monitor key breastfeeding policies and programmes (WBTi indicators), all drawn from the WHO Global Strategy and the Innocenti Declaration. It was launched by the International Baby Food Action Network (IBFAN) in 2004.

The first WBTi UK report (see media reports here) was launched in Parliament on 15 November 2016.

Currently over 100 countries are participating in the WBTi; the latest global report and details are available online, including the European 18-country report 2020.

Each report lists gaps and recommendations for each indicator to trigger actions that improve support for breastfeeding in that country.

Mothers and babies need the full network of support that is measured by the WBTi.

Follow the news and discussion on Twitter @wbtiUK and on our Facebook page.

Latest blogs

#WBW 2021 Protect Breastfeeding: A Shared Responsibility – Fathers

For Day 2 of WBW we are very pleased to have a guest blog by Health Visitor and Clinical Research Fellow Dr. Sharin Baldwin. Breast milk provides the ideal nutrition for infants and its associated benefits to the infant, mother and the wider public health are well documented. Traditionally breastfeeding promotion and advice have been … Continue reading #WBW 2021 Protect Breastfeeding: A Shared Responsibility – Fathers

World Breastfeeding Week 2021 – Protect Breastfeeding: a Shared Responsibility – Health Professionals

This is the start of World Breastfeeding Week, which runs from the 1st to the 7th August each year. Our focus this year for Day 1 is Health Professionals. “It takes a village to raise a child; it takes a community to support mothers to breastfeed Sue Ashmore, Unicef UK Baby Friendly Initiative Sue Ashmore … Continue reading World Breastfeeding Week 2021 – Protect Breastfeeding: a Shared Responsibility – Health Professionals

What support is needed?

This may be the end of World Breastfeeding Week 2020 but campaigning for good breastfeeding support to be readily available to all mothers with young babies and for society to value breastfeeding, in order to maximise the population’s health and help protect the environment, continues. This year Covid-19 lockdown has been an added complication for … Continue reading What support is needed?


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The WBTi UK Core Group for the 2016 Report

  • Department of Health 
  • Public Health England 
  • Northern Ireland Regional Breastfeeding Lead
  • Scotland Maternal and Infant Nutrition Coordinator
  • Child and Maternal Health Observatory (ChiMat) 
  • National Infant Feeding Network (NIFN)
  • Unicef UK Baby Friendly Initiative