Category: Advocacy

Adjournment debate in UK Parliament on infant feeding

Adjournment debate in UK Parliament on infant feeding

On 1 July, Chichester MP Jess Brown-Fuller led her first adjournment debate in the House of Commons Chamber. 

She raised key concerns with the Government, calling for a national strategy for England. In her role as chair of the All-Party Parliamentary Group (APPG) on Infant Feeding she focuses on specific policy areas, beyond her constituency work. She aims to hold the government to account, by raising identified gaps in policy with the relevant government minister. Such debates apply pressure to increase accountability so may lead to a change in the law. 

Jess highlighted her own positive experience of a network of community support when her children were born a decade ago but which is now, at best, patchy or non-existent. She urged the government to implement all eleven Competition and Markets Authority (CMA) final report recommendations to protect families from the current unacceptable exploitation by the infant formula market.

Several MPs supported the debate by sharing both their own experiences and stories from constituents about the importance of skilled breastfeeding support.

WBTi in Parliament

For the first time, the WBTi report was mentioned by a minister on the floor of the House of Commons. Ashley Dalton, Parliamentary Under-Secretary of State for Public Health and Prevention in the Department of Health and Social Care, replied on behalf of the government:

 “We recognise the concerns raised in the World Breastfeeding Trends Initiative’s United Kingdom report and are considering the recommendations” and “we know through the report that England scores poorly, and we want to change that.” See Column 260 in the Hansard report of the debate.

MPs who attended:

Maya Ellis, Labour MP Ribble Valley

Jim Shannon, DUP MP Strangford ( Northern Ireland ) 

Connor Rand, Labour MP Altrincham and Sale West

Samantha Niblett, Labour MP South Derbyshire

David Reed, Conservative MP Exmouth and Exeter East

David Chadwick, Liberal Democrat MP Brecon Radnor and Cwm Tawe (Wales)

Dr Danny Chamber, Liberal Democrat Winchester

Article in the Sussex Express

Media follow-up

An article in The Independent on 11th August by journalist Abbie Llewellyn followed up on the Adjournment Debate.

Other outlets which picked up on the WBTi Report launch and the debate:

ITV Regional News interviewed Jess Brown-Fuller regarding the outcome of the CMA report, (a market study on infant formula and follow-on formula) set to be released on 1st September 2025.

The i Paper ran an article by journalist Emma Morgan on infant formula marketing.

Parliament News magazine ran a piece by Jess Brown-Fuller MP: Building the ‘healthiest generation ever’ starts with making sure every child has a fair start in life.

The Nursing Times published an article about the WBTi Report launch and policy event, hosted by Jess Brown Fuller, highlighting quotes from iHV CEO Alison Morton, Vicky Sibson of First Steps Nutrition Trust, and Jess Brown-Fuller.

The British Medical Journal on 26 June included a further news article by Gareth Iacobucci, about the WBTi launch and our Call to Action for the government to implement the CMA recommendations in full: “Formula milk: Overpriced and misleading products are risking child health, say campaigners.” BMJ 2025; 389:r1333.

Other recent relevant contributions by Jess Brown-Fuller MP to Parliamentary debates 

Prior to the Adjournment debate on 1st July there was a Parental Leave Review debate led by Justin Madders MP, the Parliamentary Under-Secretary of State for Business and Trade. Various members of the APPG on Infant Feeding attended the meeting. Jess Brown-Fuller asked about the impact of breastfeeding policies on mothers returning to work. Despite the WBTi findings that mothers are struggling with continuing to breastfeed upon return to work, Justin Madders explained that this fell slightly outside the scope of the review but he was happy to correspond on the matter.

On 7th July there was a debate on Giving Every Child the Best Start in Life Strategy, led by Bridget Phillipson MP, Secretary of State for Education. Jess Brown-Fuller asked for confirmation that Best Start centres will be firmly rooted in evidence-based feeding support. The Secretary of State gave an assurance. 

Photo credit: Office of Jess Brown-Fuller MP

Jess Brown-Fuller MP looking at the WBTi Report with Clare Meynell

Author: Clare Meynell RM (rtd), IBCLC

Clare had a long career as a midwife and infant feeding lead achieving the UNICEF UK Baby Friendly Initiative Gold award accreditation at her local hospital. Currently, with Helen Gray, she jointly coordinates the UK WBTI working group and co-presented the first report for the UK in Parliament in November 2016 and the second in 2024.

Clare still volunteers her knowledge and experience at a regular mother and baby support group. 

Her focus recently has been to create “Actions for Change” through the WBTi report recommendations so that the next generation of mothers are enabled to achieve their personal breastfeeding goals and that society better understands the health-giving properties of human milk as the physiologically normal first food for babies. 

Presentation at the APPG on Infant Feeding

Presentation at the APPG on Infant Feeding

WBTi UK Steering Group members, Helen, Clare, Alison and Patricia, were very pleased to be invited to give a presentation on the 2024 Report to the All-Party Parliamentary Group (APPG) on Infant Feeding on 18 June, 2025. This APPG, an informal cross-party group, is hosted by Liberal Democrat MP for Chichester, Jess Brown-Fuller, who is a staunch advocate for breastfeeding. Meetings are quarterly.

(left to right) Jess Brown-Fuller MP, Helen and Patricia during the presentation

The hybrid event was held in Portcullis House, which is close to the Houses of Parliament and overlooks the River Thames.

At the meeting, Helen and Patricia gave an overview of the Report’s findings. This triggered a range of questions from the audience in the room and online. Attendees included Labour MP for Ribble Valley, Maya Ellis, and Liberal Democrat MP for mid-Sussex, Alison Bennett, along with representatives of Royal Colleges and local public health teams, as well as the breastfeeding support organisations.

(left to right) Jayne Joyce and Emily Lunny (LLLGB), Helen Gray and Patricia Wise (WBTi Steering Group) and Katie Pereira-Kotze (First Steps Nutrition Trust)

Presentation title slide

APPG meetings

If you would like to be notified about future Infant Feeding APPG meetings, please contact Edmund Legrave, Parliamentary Assistant for Jess Fuller-Brown: edmund.legrave@parliament.uk

Author: Patricia Wise

Patricia Wise is an NCT Breastfeeding counsellor and a member of the WBTi UK Steering Group. She has a particular interest in health professional training in breastfeeding and her e-book, Supporting mothers who breastfeed: a guide for trainee and qualified doctors, is available on the WBTi website. 

New WBTi Report: Parliamentary launch

New WBTi Report: Parliamentary launch

Jess Brown-Fuller, MP for Chichester, hosted the formal launch of the WBTi 2024 UK report on July 24th 2025 in the Jubilee Room at the Houses of Parliament. 

(left to right) Patricia Wise, Clare Meynell, Jess Brown-Fuller MP with visiting baby Niamh, Helen Gray, Alison Spiro

Kate Quilton

Investigative journalist Kate Quilton drew on her own experiences in emphasising the importance of a  policy framework, and chaired the Q&A.

What do policymakers need to do, to protect and support breastfeeding? 

The WBTi 2024 report made a number of key policy recommendations on maternity rights, marketing regulations and food safety.

WBTi’s ‘big ask’

The aim of the WBTi project is to galvanise action to implement report recommendations, thus improving support and protection for infant feeding. Our single most immediate actionable ask is for the UK and devolved governments to adopt the eleven recommendations of the Competition and Markets Authority (CMA) report on regulating misleading infant formula promotion. Adopting these would help to end the profiteering we have seen in recent years (formula prices have gone up by 24%! including one by 49%!). This would also help families make informed infant feeding decisions and for them to be able to access affordable products to feed their babies if needed.

The CMA recommendations encompass many of the WBTi UK recommendations on protecting families from exploitative marketing. In addition, WBTi calls for the regulations to apply to ALL formulas from 0-36 months. This would help end the loopholes that companies use in the marketing of formulas for older babies and toddlers, or for special medical purposes.

Professor Nigel Rollins

Professor Nigel Rollins, who formerly worked for the World Health Organisation and is now at Queens University, Belfast, gave a policy overview and more details about our ‘Call to Action’. 

Parents are struggling

Professor Amy Brown of Swansea university stunned the room when she revealed some of the shocking findings of her research into the challenges families are facing to afford the high prices of formula.

Professor Amy Brown

Her presentation called for:

  • Lower priced milks – consistent, reliable and affordable pricing
  • Accurate information, not adverts
  • Parents should be supported to feed their baby without worrying about cost
  • For the health and well-being of parents and babies to be put before profits

She shared powerful testimony about the impact of the high cost of formula from parents themselves:

Breastfeeding is important

“Breastfeeding is a human right for both mother and child” (UN human rights joint statement 2016).

WBTi work is built on a foundation of human rights. UN human rights experts have made it clear that breastfeeding is a right of the dyad, the mother and infant together. The rights of one don’t supercede the other; mother and baby have rights as a dyad. It is the responsibility of our governments to support and protect those rights, by providing skilled health care, maternity protection at work, and protecting the rights of women and families to make their own informed decisions about how to feed their baby, without commercial influence.

What is the impact of low breastfeeding rates in the UK?

High costs for the NHS:

Low UK breastfeeding rates are costing the NHS £millions:

  • 54,000 more GP appointments
  • 9,500+ additional hospitalisations

Research has shown that basic interventions to support more mothers to breastfeed for longer could pay for themselves within a year. (Renfrew et al 2012)

Costing our planet:

The formula and dairy industries have a significant footprint both of greenhouse gases and water.

“For the UK alone, carbon emission savings gained by supporting mothers to breastfeeding would equate to taking between 50,000 and 77,500 cars off the road each year” (Joffe et al 2019)

Key recommendations from the WBTi Core Group

Our governments must address the ‘baby blind spots’ in national policies:

  • Protect all infants by adopting in full the recommendations of the CMA, and extending the regulations to cover all infant milks up to 3 years, in order to address current loopholes in marketing formulas for older infants or for special medical purposes.
    • WBTi recommends that regulations on safety and on marketing should be applied to feeding equipment such as bottles, teats, and other equipment, as well.
  • Protect infants and young children in emergencies by developing guidance on their care.
  • Protect the health and the rights of women and children by providing statutory rights for flexible breastfeeding/ expressing breaks and suitable facilities in the workplace and in education.
  • Develop a national infant feeding strategy and leadership for England.
  • Improve monitoring and evaluation by strengthening and coordinating data collection systems.

Find our 2016 and 2024 reports here.

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Author: Helen Gray

Helen is a member of the Steering Group for  the World Breastfeeding Trends Initiative (WBTi) project in the UK.

An IBCLC and La Leche League Leader (breastfeeding counsellor), she has served as both Communications Co-Chair and Policy and Advocacy Lead for Lactation Consultants of Great Britain. She represents La Leche League of Great Britain on the UK Baby Feeding Law Group (BFLG), which works to bring the International Code of Marketing of Breastmilk Substitutes into UK law.

Helen’s background in anthropology and human evolution has influenced her interest in how breastfeeding and the way we nurture our babies are influenced by both human biology and culture.

She is currently doing a research degree on the need for strong policies to protect infant feeding in emergencies. She has written several articles and chapters on the subject and served on the Advisory Panel for a London Food Resilience research project. She now represents BFLG on the global Infant Feeding in Emergencies Core Group.

New WBTi report: first findings

New WBTi report: first findings

Health professional training needs to include more on infant feeding

Gaps in health professional training on infant feeding have been one of the most talked-about findings of the WBTi project in the UK.

The soft launch of the second WBTi Report on UK infant feeding policies and programmes was held at Guy’s Hospital, London, on March 25th, with a focus on gaps in pre-registration training for health professionals.

The WBTi assessment also includes in-service training. In the UK, the main source is UNICEF Baby Friendly Initiative training.

What were the gaps?
Little has changed in these high level universal standards since the 2016 WBTi report. The most striking gap is that the general requirements for all nurses do not explicitly include infant feeding; this means that university health visitor training programs are not required to include much on breastfeeding, unless they are UNICEF Baby Friendly-accredited. Only 21% of university health visitor training programmes are BFI-accredited, although many health visitors will go on to receive in-service training as  69% of health visiting services in the community are now BFI- accredited.  Nurses in other parts of the health system, from emergency rooms to oncology or women’s health, and even in paediatric and neonatal wards, have not routinely received training in breastfeeding.  

Little support for hospitalised mothers

The WBTi team also conducted a survey of infant feeding leads on NHS Trust policies to support hospitalised mothers who are breastfeeding in wards other than maternity, for example to maintain their milk supply. We found that many Trusts lack such a policy. Scotland does have a guideline that has now been rolled out across the NHS in Scotland.

Sharing our findings

The event was well attended by key stakeholders, including representatives from the Department of Health and Social Care and devolved nations, health professional bodies, UNICEF Baby Friendly Initiative, and members of the WBTI Core Group.

The WBTi Steering Group – Helen, Clare, Alison and Patricia

Dr Bob Boyle of Imperial College set the scene with an historical background of infant feeding in the UK and globally. The WBTi team gave an overview of the report, emphasising the importance of every mother in the UK having access to an integrated network of infant feeding support, and the essential need for political commitment to enable this.

Mapping of pre-registration training standards against the WHO Education Checklist

The UK WBTI assessment maps national minimum standards for training on infant feeding topics against the Educational Checklist from WHO.

The WBTI mapping shows what any family, in any part of the UK, can expect as a minimum from their local health professionals, including not only midwives and health visitors, but also GPs, paediatricians, dietitians and pharmacists. 

The assessment found some improvements, but many gaps remain, as can be seen in the chart below, with the red indicating the gaps. It is essential that everyone caring for parents have knowledge of breastfeeding. Health workers should be able to support parents’ goals, and avoid inadvertently undermining their infant feeding decisions. 

WBTi summary table of breastfeeding topics in health professional standards

Table of basic standards in breastfeeding topics. More details can be found in Indicator 5 in the full report (Part 1). See Part 2 for a more detailed breakdown.

Author

Dr Alison Spiro is a member of the WBTi Steering Group. She is a retired NCT breastfeeding counsellor, specialist health visitor and hospital and community infant feeding lead, taking both trusts to Baby Friendly accreditation. She completed her MSc in 1994 and PhD in 2004 on Gujarati culture and breastfeeding, doing her fieldwork in Harrow and India. 

Alison is the author of a book ‘Breastfeeding for Public Health, a guide for community health professionals’ published by Routledge. 

WBTi is at BFN Conference 2023!

We are delighted to have been invited to present an overview of the WBTi UK project to the 2023 Breastfeeding Network Conference!

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See you there!