For mothers, for babies and for society

For mothers, for babies and for society

WBTi UK Report 2016 – Key findings and what you can do to help

Breastfeeding matters for mums, babies and society.

The WBTi report for the UK shows key gaps and recommendations for improvement in how all of society — the UK Government, national assemblies, local commissioners,  friends, family and community — needs to support mothers who want to breastfeed and the healthcare professionals who help them.

In order for this to happen, we need MPs to be aware of the report and recommendations, so that they carry the message to Parliament, and start the change so desperately needed.

MPs are there to listen to your concerns and to represent you in Parliament. Our video explains what the key messages are from the WBTi 2016 Report on the UK, and what we can all do together to make changes happen.

 

We need YOUR help now in this social media campaign with our video.  You can;

  • Take the report and its recommendations to your local MP
  • Tag a friend on our Facebook video launch post, like and share the post
  • Write to your MP or make an appointment to meet them
  • Post a selfie on our video launch post with the hashtags #breastfeedingmatters and #bfaction to raise awareness on social media and help us make this change

If you have breastfed your own children, if you had hoped to breastfeed but didn’t get enough support, or if you are a health care professional or volunteer supporting breastfeeding women, please get involved.

For a step-by-step guide see our campaign:

http://www.babymilkaction.org/wbtiuk-mps0217

For more information on the report, to donate, and to download our FREE report cards to give to your MP:
https://ukbreastfeeding.org/wbtiuk2016/

 

For more information on the work of Baby Milk Action and to sign up to support them
 http://www.babymilkaction.org/
UNICEF Baby Friendly Initiative
https://www.unicef.org.uk/babyfriendly/

The Code: Protecting ALL babies

The Code: Protecting ALL babies

Protecting babies from commercial pressures –

WBTi Indicator 3

#WBTi3

#ProtectAllBabies

Babies are vulnerable, so it’s crucial that decisions about how they are fed are made objectively, not influenced by advertising or other marketing ploys such as price reductions. Also, babies have a single source of nourishment – milk – in the first few months so it’s essential it’s of high quality. For breastfed babies, the mother’s body ensures quality, tailored to her baby’s needs. For infant formula you’d expect regular independent testing to ensure quality. But such testing very rarely happens!

 

To address this, Alison Thewliss MP introduced her Feeding Products for Babies and Children (Advertising and Promotion) Bill to Parliament in November 2016. The aim of the Bill is to set standards for infant feeding products aimed at babies and children up to 36 months, and their marketing, with penalties for advertisers and promoters who do not meet the standards.

http://services.parliament.uk/bills/2016-17/feedingproductsforbabiesandchildrenadvertisingandpromotion.html

 

The 2nd reading of the bill is timetabled for 24 March. If this Bill is to progress MPs need to support it. That means they need to understand the damage infant formula marketing can do, by influencing and thus restricting choice, especially when promotion is misleading and labelling confusing. Will your MP support the Bill?

 

Concurrently, Baby Milk Action is producing a detailed UK monitoring report to show that the formula industry needs to be regulated better to protect babies fed on formula. It includes profiles of the relevant companies, an explanation of the International Code and Resolutions, analysis of changes needed in the UK Law and a summary. It’s therefore a valuable source of evidence.

http://www.babymilkaction.org/monitoringuk17

Further information about the composition of formula milks, ingredient claims and costs are available from the charity First Steps Nutrition: http://www.firststepsnutrition.org/newpages/Infant_Milks/infant_milks.html

WBTi report gaps and recommendations for the UK
Indicator 3: Implementation of the International Code

WBTi 3 GapsRecs

These actions work towards implementing recommendations of Indicator 3 of the WBTi report, recommendations which include full implementation of the Code and Resolutions and coordinated enforcement. These changes would help to protect both babies fed on formula and breastfed babies, improving public health.

https://ukbreastfeedingtrends.files.wordpress.com/2017/03/wbti-uk-report-2016-part-1-14-2-17.pdf

 

 

What you can do

  1. 1. Ask your MP to attend the 2nd reading of the Bill on 24th March. http://www.babymilkaction.org/archives/12254

  2. Raise awareness of the monitoring report as evidence for the need for better formula industry regulation.  http://www.babymilkaction.org/monitoringuk17